Let’s split hairs.
I’m delighted that labeling any product “organic” seems to
be the greatest thing to hit food marketing since sliced bread. That Walmart,
for example, is using its position as a powerful economic bully to mass market
what amounts to thousands and thousands of acres of organic fields is superb.
Think of all the chemicals, fertilizers, and overall crap that are not being
leached and run-off into the global water cycle, into the skin and lungs and
eyes and endocrine systems of field workers across the world! That cleaner,
cheaper food is also getting into more people is also a great success and
relief.
However, it still feels more than a little gross that a
megacorporation gets to use the word organic. Sure, an increasing number of
their vegetables are produced in accordance with national standards of organic
growth practices, but there is something about an international giant business
model built on expansion and growth and profit and world dominance and denial
of workers’ rights that seems decidedly against the spirit of the word. The
organic certification process is a strangely regulated minefield, and often,
too expensive and absurd for smaller farms to participate in. Agribusinesses,
however, have little trouble making the grades, and I imagine that the
agribusiness lobbyists are rather more aggressively persuasive of our national
policy makers than the organic lobby.
A few nights ago as I listened to several architect
friends—all of whom have a strong interest and background in sustainability and
green design—swap horror stories about various firms in their field, I got hung
up on how misused “sustainable” is as a term. It may be officially green and
sustainable to ensure the VOC levels of the paint and the new carpets in your
LEED and historically certified restored structure, but when employees are
working 80 hours a week, eat at their desks, and maternity leave is scoffed
at, it seems dishonest to use the word “sustainable” or “eco-friendly” to
describe the work. I am all in favor of creating more energy efficient spaces
to live and work, but light bulbs and solar panels alone are not enough.
It may come down to the fact that I just don’t trust
anything that seems based primarily on profit and status, rather than on
kindness and common sense.
In pointing the misappropriation of these words and good
intentions out, I am being fussy, persnickety, elitist, snobby,
greenier-than-thou, and best of all, idealistic and demanding. What do I want
the world to be, perfect? For food to be grown in ways that is safe for the
workers, the planet, and the consumers—in that order—by workers who are paid a
living wage and have appropriate voice and agency in their workplaces? For
consumers to be self and world aware and make the best choices their souls and
budgets allow? Do I want all companies to treat their employees as humans
first, and as employees second, so that there is time and money to be informed
and make those choices? Do I want the fossil fuel, coal, and natural gas
industries to wither and die from disuse as we turn towards renewable, cleaner
and more efficient ways to power our way of being within the world?
Yes.
I don’t care about buzzwords and labels. In fact, when those
words start to get bandied about, I tend to get quiet and angry. Or I just
leave, and go about my life, refusing to buy into and be judged by a set of beliefs that I find
harmfully ridiculous. It’s Walt Whitman, leaving the astronomy lecture to go
look at the stars.
What is actually green, organic, and sustainable cannot be
quantified or labeled or certified by a third party, or by any temporarily
powerful authority. Is it more sustainable and better for the planet to ride my
bike to Whole Foods and stock up on organic everything, or walk to the Shaw’s
with the solar panels on the roof? What if I take the bus to Market Basket
where the prices are cheap and any random aisle is alive with more human
diversity than my entire hometown? Or I could do research and drive to whatever
grocery store treats its employees best and pays them decently. Shall I only
eat what I can grow, hunt, forage, and barter for in my eco-system?
No one can answer that for me—there is no third party for
these questions. There is only me to answer to and for. And, among those
choices I am lucky to have, there are no bad or wrong or lesser answers. No one
best answer, either—there are no platinum, gold, or silver certifications for
how to be. The right answer is what I find to be right, that day. All answers
are better than dithering in indecision, waiting for someone else to say what
is right for you to do.
True metrics of sustainability are pretty close, I find, to
the metrics of our morals—what is sustainable is what feels the most right to
how we each wish to be in the world, and how we wish the world to become, and
what small steps are part of the larger journey towards that goal. While,
chemically at least, organic does have a more distinct meaning, in the larger
and smaller sense, what is organic is also more personal, what is organic is
what feels most appropriate and natural for you, trying to maintain a
connection to the big beautiful everything.
What is more organic than trusting and following your own
heart out into the world?
It is a knife-edge between self-awareness and
narcissistic-aggrandizing. Cleaving devotedly to the joyful path of your heart
is the sweetest thing, but there is a danger in becoming blind to how your life and
choices and path interact and crisscross others, how everything collides and connects.
People who fuss about only eating organic, or only feeding their children
organic food, irritate me in this way. They focus so much on the precious
temples of their own bodies that they don’t seem to have energy left to see how
their being fits in with the rest of the world. When we all “discovered” quinoa
a few years ago, there was a shortage in the Andes, where it has been a staple
basically forever. (And, yes, there is quinoa in my pantry and organic milk in
my fridge—I am a little of what I despise. Aren’t we all?)
Friends, the revolts against the green-washing and untrue
articulations of the words are sprouting. The revolution is, sweetly and
practically, in progress. The farm I work on is organic, but at present the farmers seem disinterested in
pursuing the official label—the price and process takes too much time and
energy away from the work itself, of growing the vegetables in the first place.
My architect friends have mostly left the firms with rigid hierarchies, where
the young are eaten by the male dominated leadership, and have forged greener
pastures in workplaces where families are supported and collaboration and
creativity are valued. In academia—from kindergarten to Phd. programs—other friends find and make and teach more
interdisciplinary and connected worldviews. And so goes the quiet shift of
paradigms, of values over profit, of doing right things for our own right reasons.
Everywhere, in so many ways, we are putting our hearts
first, and refusing to play by rules that are twisted away from what we each know
to be right and true. What we’re building and growing by doing so, each of us
in our different fields and ways, with the decisions of our hearts and talents,
is beyond any label or standard. We are organically making the defiant and
joyful worlds that cannot be defined and will be sustained.
No comments:
Post a Comment